12 Mar 2017

Yokohama Tyres – Digital Sponsorship Activation


Strategy and activation for official shirt partner of Chelsea Football Club


Yokohama Tyres appointed us as their Digital Agency to maximise on their partnership with Chelsea FC.


  • Raise brand awareness of Yokohama to a global football audience

  • Engage fans through the Chelsea FC partnership to build an addressable audience for Yokohama

  • Utilise the partnership to aid B2B sales through local and regional distributors


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Digital strategy

Content management

Creative production

Multi-lingual Audience Management

Paid social


Yokohama are new to the football landscape and are following in the footsteps of the very successful 10 year Samsung partnership.

With any partnership, a clear strategic proposition is created to align overall business objectives with the target audience and marketplace, to prime us for a wider activation.

As part of the digital activation, WePlay use the full digital marketing mix across paid, earned and owned channels, to reach and engage a global audience with value adding content and deliver against the business objectives.

Want to talk to us about a project?