08 Feb 2018

Yokohama Tyres – Chelsea FC Activation


yokohama-logo

Strategy and activation for the official shirt partner of Chelsea Football Club


Overview

WePlay have been working with Yokohama Tyres, official shirt partner of Chelsea Football Club since 2015.

As their Digital and Social Media Agency, our remit is to reach and engage a global football audience through the partnership.

As part of the digital strategy and activation, WePlay utilise the full digital marketing mix across paid, earned and owned channels, to reach and engage millions of fans with exciting content and storytelling on a monthly basis.

Results


250m
Global reach
360k
Followers on social media
20m
Video views
15%
Average engagement rate
  • Our deal with Chelsea FC is a key part of our plans to raise our global profile and WePlay will be fundamental to our efforts to promote this relationship.

    Kazu Sekiguchi, Head of Chelsea FC Task Force
    Kazu Sekiguchi, Head of Chelsea FC Task Force
    Yokohama Tyres

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