Our content marketing approach was to engage new audiences via a mixture of distributing original content through super influencers and targeting fans via keyword analysis.
We put together a network of super influencers based on them having followers that had a key interest in football mobile games. The influencer network compiled of 8 accounts, enabling us to reach a combined audience of 1.5m fans.
Then all we had to do was create a number of original content plays that we would seed via influencers to reach the target demographic.
Our keywords for direct response included ‘fantasy football, football gaming, football app, football manager, premier league fantasy’ which gave us a large audience to begin targeting.