The launch event was hosted at the Sports Bar in London’s Haymarket. 60+ Influencers attended from a mixture of top blogs, national press and super users on social media.
We engaged the attendees via a live presentation and Q&A with the founders to learn more about the product, followed by a quiz, a FIFA football tournament, food, drinks and networking.
To accompany the event we developed a real-time social media leaderboard, which was powered by tweets. Guests would tweet about the event and the ones who created the most amount of conversation by the end of the evening, won prizes from Apple.