26 Jan 2017

Six Day London


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Selling out the London Velodrome through digital media 


Overview

Madison Sports Group, owners of the Six Day Track Cycling event series appointed us to reach a mass audience and drive ticket sales for their flagship event being held at the London Velodrome.


Client: Six Day

Delivered:


Digital media strategy

Programmatic Display & Retargeting Campaign

Paid Social Media Campaign

Audience Profiling

Website Pixel Tracking

Ticketmaster Conversion Tracking

Creative

Objectives

  • Create a six-month digital media campaign to drive ticket sales to the flagship London event

  • Increase the brand awareness of Six Day London as the leading track cycling event in Europe

Approach

Utilising a mixture of programmatic display, paid social media and PPC search, WePlay developed a three-phase campaign from the launch in May to the event in October.

The campaign targeted cycling enthusiasts and big-sport eventers within the Greater London area.

Utilising a mixture of programmatic display, paid social media and PPC search, accompanied with content marketing, we were able to capture the target audience, driving mass awareness and ticket sales.


  • WePlay helped us reach a whole new audience online, running a structured digital media campaign. Putting it simply, they delivered. We sold out the venue, breaking the attendance record for the Velodrome in the process.

    Adrian Bassett, Director of Marketing and Communications
    Adrian Bassett, Director of Marketing and Communications
    Six Day

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