Utilising a mixture of programmatic display, paid social media and PPC search, WePlay developed a three-phase campaign from the launch in May to the event in October.
The campaign targeted cycling enthusiasts and big-sport eventers within the Greater London area.
Utilising a mixture of digital media (programmatic display, paid social media and PPC search), accompanied with visual content, we were able to capture the target audience, driving mass awareness and ticket sales.
The campaign was an astounding success, helping to sell out the London Velodrome, breaking the attendance record for the venue in the process.
Following the success of London, WePlay were appointed to work across the entire Six Day Cycling Series.