16 Nov 2015

RUCK


RUCK-logo

Building a new Rugby brand through Content Marketing 


RUCK_website

Brief

Develop a new and exciting Rugby brand with a cheeky identity to capture the attention of both casual and hardcore Rugby fans following the 2015 Rugby World Cup.

Objectives

  • Drive traffic to the RUCK website

  • Use social media and influencers to grow the RUCK brand, building a thriving community

  • Create relevant, unique and sharable content to reach wider audiences

Approach

Our work on RUCK covered a number of areas, from developing the brand identity including an interactive game to engaging Rugby audiences with highly sharable content, memes and short form video, all amplified via social media influencers.

Wins


100+
Articles
65+
Graphics
38
Vine videos
305k
Page views
199k
Facebook interactions
462k
Twitter interactions
1.6m
Vine loops
2.5m
Facebook reach
7m
Twitter reach

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