15 Nov 2015

MoneyGram: The World Map Game


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Using gamification within Facebook to grow and engage the target audience 


MoneyGram World Map Game

Overview

We proactively conceived, designed and developed a Facebook game – the World Map Game – for MoneyGram, global payments and money transfer company.

Objectives

  • Engage MoneyGram’s existing online community around the world in a deeper way

  • Encourage participation by generating competition between players

  • Grow MoneyGram’s online audience whilst educating them about the company’s values and services


Client: MoneyGram
Year: 2015

 

Visit Client Site

Delivered:


Concept Development

Game Design

Game Programming

Promotional Video

Social Media Targeting

Multi-lingual Adaptation

Technical Support

Approach

In order to create a game that reflects the MoneyGram brand, we explored their message “Bringing people closer” and values of education and culture. The game based on challenging people’s knowledge about geography allows MoneyGram to strengthen their positioning.

We first defined the game’s concept. We decided to make participants guess the location of a city/landmark around the world whilst accumulating points and badges depending on their performance.

The second step was to research data about each location. In all, we gathered information on over 300 locations.

The third step was to manage the development of the game.

The game entertains and educates participants but also informs them about MoneyGram’s services as they have to visit the company’s Facebook page to access the game.

The last page of the World Map Game is the global leaderboard, ranking the world’s best players and aiming at boosting the competition between participants.

We defined priority targets to promote the game to, according to MoneyGram’s objectives. The game also offers the opportunity to gather data about the participants for CRM purposes.

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