19 Sep 2016

Paris Saint-Germain + MoneyGram


moneygram-fball

MoneyGram are proud sponsors of Paris Saint-Germain, Schalke 04 and FC Dallas



Brief

MoneyGram engaged us to help amplify their sponsorships of Paris Saint-Germain, Schalke 04 and FC Dallas to achieve their digital objectives.

Objectives

  • Increase brand awareness of the sponsorships across multiple key territories

  • Utilise the sponsorships to engage new audiences in key send and receive territories.

  • Develop social CRM tactics to capture leads that can be converted into transactions


Client: MoneyGram

Visit Client Site

Delivered:


Social Media Audit

Multi-lingual Social Media Strategy

Always-on Management

Content Creation

Influencer Outreach

Performance Reporting

Approach

  • Develop a strategy that spans across multiple accounts, territories and languages.

  • Expand the MoneyGram brand identity developed for the Global account and the ICC sponsorship by installing an emotive personality.

  • Tell the story by creating themes, original content and developing engaging apps to learn more about our audience.

Want to talk to us about a project?