19 Sep 2016

MoneyGram – Sponsorship Activation of PSG

MoneyGram are proud sponsors of Paris Saint-Germain, Schalke 04 and FC Dallas

Brief

MoneyGram engaged us to help amplify their sponsorships of Paris Saint-Germain, Schalke 04 and FC Dallas to achieve their digital objectives.

Objectives

Increase brand awareness of the sponsorships across multiple key territories
Utilise the sponsorships to engage new audiences in key send and receive territories.
Develop social CRM tactics to capture leads that can be converted into transactions

Client: MoneyGram

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Delivered:

Social Media Audit

Multi-lingual Social Media Strategy

Always-on Management

Content Creation

Influencer Outreach

Performance Reporting

Approach

Develop a strategy that spans across multiple accounts, territories and languages.
Expand the MoneyGram brand identity developed for the Global account and the ICC sponsorship by installing an emotive personality.
Tell the story by creating themes, original content and developing engaging apps to learn more about our audience.

Want to talk to us about a project?

CLICK HERE

MoneyGram – Sponsorship Activation of PSG

MoneyGram are proud sponsors of Paris Saint-Germain, Schalke 04 and FC Dallas

Brief

MoneyGram engaged us to help amplify their sponsorships of Paris Saint-Germain, Schalke 04 and FC Dallas to achieve their digital objectives.

Objectives

Increase brand awareness of the sponsorships across multiple key territories

Utilise the sponsorships to engage new audiences in key send and receive territories.

Develop social CRM tactics to capture leads that can be converted into transactions

Client: MoneyGram

Delivered:

Social Media Audit

Multi-lingual Social Media Strategy

Always-on Management

Content Creation

Influencer Outreach

Performance Reporting

Approach

Develop a strategy that spans across multiple accounts, territories and languages.

Expand the MoneyGram brand identity developed for the Global account and the ICC sponsorship by installing an emotive personality.

Tell the story by creating themes, original content and developing engaging apps to learn more about our audience.

Want to talk to us about a project?

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MoneyGram – Sponsorship Activation of PSG

MoneyGram are proud sponsors of Paris Saint-Germain, Schalke 04 and FC Dallas

Brief

MoneyGram engaged us to help amplify their sponsorships of Paris Saint-Germain, Schalke 04 and FC Dallas to achieve their digital objectives.

Objectives

Increase brand awareness of the sponsorships across multiple key territories

Utilise the sponsorships to engage new audiences in key send and receive territories.

Develop social CRM tactics to capture leads that can be converted into transactions

Client: MoneyGram

Delivered:

Social Media Audit

Multi-lingual Social Media Strategy

Always-on Management

Content Creation

Influencer Outreach

Performance Reporting

Approach

Develop a strategy that spans across multiple accounts, territories and languages.

Expand the MoneyGram brand identity developed for the Global account and the ICC sponsorship by installing an emotive personality.

Tell the story by creating themes, original content and developing engaging apps to learn more about our audience.

Want to talk to us about a project?

Related Works

Rugby Football League – Digital Media Campaign

English Football League – Digital Media Campaign

Yokohama Tyres – Digital Sponsorship Activation

Aspire Channel Swim – Digital Media Campaign

Six Day London – Digital Media Campaign

Aston Villa / Under Armour Kit Launch Activation

Cage Warriors Fighting Championship

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