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19 Sep 2016
Paris Saint-Germain + MoneyGram
MoneyGram are proud sponsors of Paris Saint-Germain, Schalke 04 and FC Dallas
Brief
MoneyGram engaged us to help amplify their sponsorships of Paris Saint-Germain, Schalke 04 and FC Dallas to achieve their digital objectives.
Objectives
Increase brand awareness of the sponsorships across multiple key territories
Utilise the sponsorships to engage new audiences in key send and receive territories.
Develop social CRM tactics to capture leads that can be converted into transactions
Client:
MoneyGram
Visit Client Site
Delivered:
Social Media Audit
Multi-lingual Social Media Strategy
Always-on Management
Content Creation
Influencer Outreach
Performance Reporting
Approach
Develop a strategy that spans across multiple accounts, territories and languages.
Expand the MoneyGram brand identity developed for the Global account and the ICC sponsorship by installing an emotive personality.
Tell the story by creating themes, original content and developing engaging apps to learn more about our audience.
Want to talk to us about a project?
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