19 Sep 2016
Paris Saint-Germain + MoneyGram
Brief
MoneyGram engaged us to help amplify their sponsorships of Paris Saint-Germain, Schalke 04 and FC Dallas to achieve their digital objectives.
Objectives
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Increase brand awareness of the sponsorships across multiple key territories
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Utilise the sponsorships to engage new audiences in key send and receive territories.
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Develop social CRM tactics to capture leads that can be converted into transactions
Client: MoneyGram
Visit Client SiteSocial Media Audit
Multi-lingual Social Media Strategy
Always-on Management
Content Creation
Influencer Outreach
Performance Reporting
Approach
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Develop a strategy that spans across multiple accounts, territories and languages.
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Expand the MoneyGram brand identity developed for the Global account and the ICC sponsorship by installing an emotive personality.
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Tell the story by creating themes, original content and developing engaging apps to learn more about our audience.
