19 Feb 2018



Digital Marketing Agency for IRONMAN, World Leader in Mass Participation Events 


WePlay is the Digital Marketing Agency (EMEA) for IRONMAN, the world leader in endurance and mass participation events.

The relationship began at the start of 2017 and after a successful first year, WePlay were retained for the 2018 calendar.

Working across IRONMAN’S portfolio of mass participation and endurance events, WePlay develop the acquisition marketing strategies used to drive event registrations and also manage tactical acquisition campaigns across their event calendar.

Want to talk to us about a project?