08 Apr 2014

Fieldoo: The Linkedin of Football


clients-fieldoo2

Delivering digital PR and blogger outreach for the ‘Linkedin of Football’



Brief

Startup social network Fieldoo approached us to help them raise awareness of their ground-breaking professional football network.

Objectives

  • Raise awareness to football professionals, fans and the industry

  • Achieve a mixture of 10 trade, consumer and blog publications

  • Grow social media audience on Twitter


Client: Fieldoo
Year: 2013

 

Visit Client Site

Delivered:


Outreach Strategy

Community Management

Influencer Outreach

15 pieces of trade and consumer press

3,000 new Twitter followers

Approach

Define the target audience, develop the pitch and distribute to a network of publishers

For start-ups, finding an identity and brand positioning within the landscape of a marketplace is crucial for growth.

For positioning Fieldoo, we gave it a slogan that people could easily grasp and that became thr ‘Linkedin for Football’ which fit the bill nicely.

We developed two different press campaigns.

The first was an initial push for the launch with ‘Fieldoo.com, the career network for players and agents’.

The second picked up on the initial success and was to promote an eagerly anticipated feature, ‘Fieldoo.com launches agent and scout platform’.

We targeted a mixture of trade and consumer press with our release with the objective of landing 10 pieces of coverage.

Over the two campaigns we were able to land 15 pieces of coverage.

Goal.com (published in Africa, India, US and Italy) Caught Offside, Outside of the Boot, A Football Report, Gazzetta Della Sport, UK Sports Network, Footy Boots, RWD Magazine, Digital Football, Anchorfan.

As a by-product of the awareness, we engaged a wider audience on social media and grew their Twitter organically by 3,000 followers in two months.

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