For start-ups, finding an identity and brand positioning within the landscape of a marketplace is crucial for growth.
For positioning Fieldoo, we gave it a slogan that people could easily grasp and that became thr ‘Linkedin for Football’ which fit the bill nicely.
We developed two different press campaigns.
The first was an initial push for the launch with ‘Fieldoo.com, the career network for players and agents’.
The second picked up on the initial success and was to promote an eagerly anticipated feature, ‘Fieldoo.com launches agent and scout platform’.
We targeted a mixture of trade and consumer press with our release with the objective of landing 10 pieces of coverage.
Over the two campaigns we were able to land 15 pieces of coverage.
Goal.com (published in Africa, India, US and Italy) Caught Offside, Outside of the Boot, A Football Report, Gazzetta Della Sport, UK Sports Network, Footy Boots, RWD Magazine, Digital Football, Anchorfan.
As a by-product of the awareness, we engaged a wider audience on social media and grew their Twitter organically by 3,000 followers in two months.