18 Apr 2015

Fantasy League


fantasy-league

Content Marketing campaign for the original Fantasy Football brand



Brief

Fantasy League approached us to develop a social media campaign that would create market penetration for the 2014/15 football season.

Objectives

  • Develop a social media strategy for the brand

  • Increase brand awareness and penetration during World Cup leading to the 2014/15 season

  • Increase engagement on social media and web traffic referrals to fantasyleague.com


Client: Fantasy League

 

Visit Client Site

Delivered:


Social Media Strategy

Competitor Landscape Audit

Community Management

100+ pieces of content per month

Influencer Outreach

Performance Reports

Approach

Having an iconic name and brand heritage, our engagement was to raise awareness to a new audience, the youth market sector.

We developed a social media strategy for the World Cup that would get them seen by millions of fans and ensure that they were in the mix for when fans are picking their Fantasy League game for the 2014/15 season.

With the World Cup being a busy and competitive time for any brand, our approach needed to offer value to prospective fans and customers to ensure that they would return on a regular basis.

After analysing the Fantasy League market in the UK we put our analysis into a strategy that consisted of going deep into data around fantasy football.

We used a mixture of research and content marketing to provide the audience with real-time intel on player performances, head to heads, historical matches and even live injury updates.

Our content brought the strategy to life. Player selection for your team was made easier with visual infographics.

We developed top trumps showing head-to-heads of key players. We also used live injury data and turned them into live update tables published in real-time so that the hardcore fans could make changes to their squads if needed.

We supported all of our content efforts with outreach to a selection of football social media super-influencers and used Twitter as the primary channel.

Our influencers for this campaign had an accumulated following of 3m and enabled us to penetrate through this market.

We supported all content efforts with always-on community management, covering all major World Cup matches and reacting quickly to key events.

As the 2014/15 Premier League season approached, Fantasy League had grown their audience and database of potential new customers and now had a base to begin marketing their new website and season campaign.

Wins


59m
People reached
22810
Interactions
3029
New organic Twitter followers
16491
Retweets
500
New organic Facebook fans
86322
Web traffic referrals

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