05 Jun 2017

English Football League – Digital Media Campaign


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English Football League Christmas Campaign


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Overview

The English Football League (EFL) appointed WePlay to help raise awareness of their fixtures and maintain high attendance numbers over the busy Christmas period.

Objectives

  • To raise awareness of the 100+ EFL games over the festive period

  • Help drive ticket sales to the EFL games throughout December

  • To widen the reach of the EFL addressable audience by targeting agnostic as well as core fans


Client: English Football League

Delivered:


Digital Media Strategy

Custom Audiences

Cost Efficient Relevant Reach

Paid Media Campaign

Approach

WePlay were appointed by the EFL to drive awareness of the 100+ EFL games that were taking place during the festive period, a period where teams typically see lower attendances.

Our campaign was designed to support the EFL, by maximising on the reach of the creative that was produced.

Our approach was to engage the target football fan market in visiting the designated EFL landing page where the hero video was placed. From there we would capture the audience into our remarketing funnel, to drive ticket sales.

Utilising a blend of programmatic, search and paid social, we were able to reach over 2m individuals. With thousands of these people watching the hero creative on the landing page, we were able to capture the audience data and use retargeting across social, search and display to deliver the objective.

Wins!


2m
People reached
443k
Video Views

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