11 Oct 2016

Cage Warriors Fighting Championship


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Working with MMA Organisation, Cage Warriors as their digital agency to grow the brand in the UK and across Europe



Overview

Appointed by the MMA Organisation, Cage Warriors Fighting Championship to build their brand across Europe and drive revenue through ticket sales


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Delivered:


Digital Strategy

Content Planning

Content Creation

Ticket Campaigns

Video Production

Community Management

Objectives

  • Review the marketing operation and present an in-depth overview of the health of the business and recommendations for growth

  • Re-launch the brand after a period of dormancy with a defined marketing strategy focused on brand awareness, audience engagement and ticket sales

  • Lead engagement with key partners such as BT Sport and UFC to maximise efforts to reach, engage and convert an audience for Cage Warriors

Our Approach

With the objectives of growing the Cage Warriors brand and driving revenues through ticket sales, our approach spans across the digital marketing spectrum. From data and strategy to video production and creative assets for fighters to use.

With video being the best format to capture audience attention and convert that attention into revenue, we conceive, film and publish 3-5 videos per month.  Each video is distributed across Cage Warriors owned channels including Facebook, Instagram and Twitter as well as via partners BT Sport, UFC and TicketMaster.

Want to talk to us about a project?