09 Dec 2015

888sport: GoalsMeanMore


A goal-frenzied World Cup creates a campaign to remember


GoalsMeanMore was an incredibly successful campaign that we ran with 888sport during the 2014 World Cup.

Client: 888sport
Year: 2014


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About the Campaign

The campaign allowed punters the chance to nominate a World Cup team that they believed would score the most goals in the tournament.

To qualify for the promotion, punters would have to place a pre-match single bet of at least £5 (on over 1/2 odds) for every game involving their side, and in return punters would receive £5 in free bets for every goal scored by their nominated team.

Celebrating a goal-frenzied World Cup

After the campaign finished, 888sport asked us to create a piece of content that brought to life how successful this campaign actually was.

We gathered all the data from the campaign, crunched it and threw it together to create this infographic to summarise the success of the campaign.

  • There were 171 goals scored in the World Cup at an average of 2.67 per match and this lead to a total of £840,000 in Free Bets paid out to 888sport punters

  • Over 50% of all bets were made via mobile

  • The top four teams in terms of nominations were made up of Argentina (38%), Brazil (22%), Germany (12%) and Netherlands (8%)

  • Those that chose Argentina racked up £330,000 between them, with the South American side reaching the final

  • The newly-crowned World Champions scored a total of 18 goals, with total payouts for the Germans reaching £174k and earning each person that backed them a massive £90 in free bets

  • The German 7-1 shock victory over Brazil made punters over £72k in free bets

  • Those that had Brazil made £5 in that game for their single goal but there were a lot of punters that backed the hosts, so total Brazil payouts accumulated to £21k in that game alone


Paid out in free bets to 888sport customers
Bets placed on mobile
Total goals scored in the tournament
Paid out in the Germany v Brazil game alone
To each customer that chose Germany
People that were talking about this campaign

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