WhatsApp Recap: Facebook follow in the footsteps of Snapchat and programmatic video is on the rise

Another week, another 25 stories! We’ve sourced the best articles from the sports, social and technology worlds and sent them out via our daily WhatsApp group. Here are our highlights…


Alert all Marty McFly fans! The Nike Mag trainer is now available, watch the preview here and continue reading to find out how you can get your hands on a pair.

More and more platforms are jumping on the Snapchat bandwagon and introducing storytelling features. This time it is Facebook They are currently testing storytelling formats inside Messenger. The feature, called Messenger Day, is currently only available in Poland.

Advertisers are adopting programmatic more than ever and video is on the rise, with 60% of US digital video ad spending expected to be transacted through programmatic channels this year.

Take four skydivers, two hot air balloons, a 125m long rope with a seat on the end, climb to 1,800m and this is what you get – Mega Swing!