WePlay Premier League social video form guide index update

As game week 4 of the Premier League concluded with Everton beating Sunderland at the Stadium of Light, WePlay and Burst Insights release the Premier League social video index form guide.

The social video index was released a month ago, ranking the 20 Premier League sides in accordance to the unique algorithm developed by Burst Insights. The scores were calculated by analysing all the available social engagement metrics a brand profile has received, applying a video post frequency rating and benchmarking it against the top performing profile in their database, to create a single score metric between 1 and 100.

For reference, here’s a look at the video index from game week 1 :

Premier League Social Video Index

This month, we take a look at the form guide. Using the same algorithm, Burst Insights have now formulated which teams has been performing the best over the past month. The form guide tells a different story to that of game week 1, but instead of just updating the table regularly, the form guide gives an indication to what teams have been creating the best content over the past month.


Take Hull City, for example, they were sat bottom of the table when we first released the video index, but due to a series of videos like the ones below on Instagram they have seen increased engagement in the past month.

The Premier League Social Video Index is powered by Burst Insights, a social video intelligence company. Each week, Burst Insight’s analyses the engagement generated through videos posted by football clubs to their fans. The goal is to benchmark the content marketing performance of each club throughout the 2016/17 Premier League season.

This Index reveals who is top of the short social video table and on which platform (Instagram, Twitter and Vine) each club is showing winning form or falling behind the competition.