WePlay and Aston Villa collaborate to launch Messenger Bot

Billy-Bot

Say hello to BillyBot! 👋

We are delighted to announce the launch of the official Aston Villa Football Club, Facebook Messenger Bot.

WePlay have been working together with Aston Villa on fan engagement initiatives since 2016, where we developed the kit launch campaign for their partnership with Under Armour.

For the start of the 2017/18 season, WePlay developed a partnership with The Bot Platform, Facebook’s leading Messenger Bot developer, and working together with Aston Villa, BillyBot was born.

It has been an exciting journey that we have been on and we are delighted with what BillyBot offers fans. It not only provides a new way for fans to engage with the club but also offers a real-time platform for fans to influence the service that the club provides.

We are excited about the future of BillyBot and of Messenger in the football industry.

Click here to read the full release on the Aston Villa website.