Welcome to the new WePlay: Re-designed & Re-defined

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Welcome to a new WePlay

You may have noticed, but we’ve been a little quiet of late. If you know us, then you know if we’re quiet, then we’re up to something. And you’d be 100% right with that assumption. So here is a brief update as to what we’ve been up to at WePlay.

Re-designed & Re-defined


We live in a fast-paced world, where every business is competing for a share of the attention, competing to be heard and competing to be seen. A world where digital and social platforms develop at such a rapid rate that it is near impossible to keep tabs on their changes and how they can affect a business. A world where algorithms dictate our consumption habits. A world where reaching millions of people with a message can be executed in a matter of minutes and thus the entire supply chain of creative and media services have been disrupted.

This world creates challenges for many… but we know this new world and have built our service offering to thrive in it.

Our new slogan, Performance-Driven Sports Marketing tells this story of growth. It highlights our understanding of the market and our clients’ desire to see a tangible and measured return from their marketing investment. It says that while we live in a data-driven world and know how to utilise data to deliver against a brief, we do not obsess over data. But what it really says, so clearly, is that we are driven by performance. Which means, we are vested, with skin in the game, to deliver performance for our clients, our partners, and the industry. This is our mandate.

New website


If this is not your first time visiting us, then you’ll notice the brand new website. We’ve gone full re-design. Please take a look around and of course, if you find any bugs – do let us know!

New Players


We welcome five new Players to the WePlay team. Piers McDermott has joined us as a Paid Media Executive and Tom Stride and Diego de Guindos have both joined us as Paid Media Managers. In the client services team, we welcome Luke Randall as an Account Manager and Ryan Saunders as an Account Executive.

To hear about available job openings, head to our new Careers page.

New Clients


Not only have we seen growth in the staff, but we also welcome a new list of global clients for 2018.

We would like to welcome to the WePlay family:

Head to our new Work page for a full list of WePlay client partners and selected Case Studies.

WePlay was started with a single mission in mind – to disrupt an archaic sports marketing landscape and to help our partners to effectively engage sports fans and generate measured, incremental revenues from their marketing activity. Five years into the WePlay journey and we are proud to have made great progress on our mission. We’re incredibly excited about what the future now looks like for our growing sports marketing agency.

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