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Case Study: Unveiling the ‘LinkedIn of Football’

Fieldoo.com is the new single destination for Football players and Agents to network.

The Brief
  • To let the mass audience know that the idea of Fieldoo is spreading with thousands of players from 100+ countries
  • To present the idea, meaning and all the important features of Fieldoo
  • To communicate that Fieldoo’s agent’s platform is launching
  • To describe the benefits of Fieldoo for all users & industry in general
Our Approach

We Play positioned Fieldoo as a professional social network for football, we coined the term “LinkedIn for football” so that parallels could be drawn easily. We collated a list of potential writers, bloggers and online news sources who may be interested in covering the story and approached them all with a press release and the opportunity for further insights such as interviews, insights and guest blogs.

Press releases:

Fieldoo.com, the football career network for players and agents, representing a new era of practice for the 21st century

Fieldoo.com – A game-changing football network for players and agents

Results

A Football Report - Is the Internet changing the transfer market? We talk with Jure Doler, co-founder of Fieldoo

Anchorfan - Fieldoo; The social networking platform bringing football players and agents together online

Caught Offside - Fieldoo: A Game-Changing Football Network for Players and Agents

Digital-Football - Fieldoo: LinkedIn social network for footballers and agents

Footy Boots - “LINKEDIN FOR FOOTBALL” – FIELDOO CONNECTS PLAYERS & AGENTS

Goal.com Africa - Fieldoo to launch Agent and Scout platform

Goal.com India - Fieldoo.com launches Agent and Scout Platform

Goal.com US - Fieldoo, game-changing network for soccer players and agents

Goal.com US - Talent shouldn’t go unnoticed

Goal.com Italy - E’ nato Fieldoo, il nuovo social network in stile ’LinkedIn’ rivolto al mondo del calcio

Karl Lusbec - Fieldoo: When LinkedIn Meets Football

La Gazzetta Della Sport - Social network. Nasce Fieldoo, il nuovo “LinkedIn” per calciatori professionisti

Outside of the boot - Fieldoo

RWD Mag - LINKEDIN STYLE SOCIAL NETWORK FIELDOO.COM OFFERS NEW EVOLUTION IN PLAYER SCOUTING

UK Sport Network - Fieldoo.com, the football career network for players and agents

We also received some additional coverage via tweets from these highly influential individuals:

If you’re a young footballer you need to get on here. RT “@fieldoo: 1000 football Agents & Scouts on Fieldoo.com board!”

— FourFourTom (@FourFourTom) March 27, 2013

— FourFourTom (@FourFourTom) March 26, 2013

Transfer maken of spelersmakelaar willen worden? Maak een profiel aan op Fieldoo, het LinkedIN voor voetballers! bit.ly/ZpqCIJ

— Demy de Zeeuw (@DemydeZeeuw) March 14, 2013

Are you interested in talking to us about your sports product or brand? We’re only an email away and we’d love to chat to you. Click here to get in touch

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About Luca

Luca Massaro is the Founder of We Play. He supports Newcastle United and Italy, has a degree in Music but cannot play an instrument and considers himself exceptional at FIFA. Follow him on Twitter. View all posts by Luca
 

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