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Case Study: Unveiling the ‘LinkedIn of Football’

Case Study: Unveiling the ‘LinkedIn of Football’ is the new single destination for Football players and Agents to network.

The Brief

  • To let the mass audience know that the idea of Fieldoo is spreading with thousands of players from 100+ countries

  • To present the idea, meaning and all the important features of Fieldoo

  • To communicate that Fieldoo’s agent’s platform is launching

  • To describe the benefits of Fieldoo for all users & industry in general

Our Approach

We Play positioned Fieldoo as a professional social network for football, we coined the term “LinkedIn for football” so that parallels could be drawn easily. We collated a list of potential writers, bloggers and online news sources who may be interested in covering the story and approached them all with a press release and the opportunity for further insights such as interviews, insights and guest blogs.

Press releases:, the football career network for players and agents, representing a new era of practice for the 21st century – A game-changing football network for players and agents


A Football Report – Is the Internet changing the transfer market? We talk with Jure Doler, co-founder of Fieldoo

Anchorfan – Fieldoo; The social networking platform bringing football players and agents together online

Caught Offside – Fieldoo: A Game-Changing Football Network for Players and Agents

Digital-Football – Fieldoo: LinkedIn social network for footballers and agents

Footy Boots – “LINKEDIN FOR FOOTBALL” – FIELDOO CONNECTS PLAYERS & AGENTS Africa – Fieldoo to launch Agent and Scout platform India – launches Agent and Scout Platform US – Fieldoo, game-changing network for soccer players and agents US – Talent shouldn’t go unnoticed Italy – E’ nato Fieldoo, il nuovo social network in stile ‘LinkedIn’ rivolto al mondo del calcio

Karl Lusbec – Fieldoo: When LinkedIn Meets Football

La Gazzetta Della Sport – Social network. Nasce Fieldoo, il nuovo “LinkedIn” per calciatori professionisti

Outside of the boot – Fieldoo


UK Sport Network –, the football career network for players and agents

We also received some additional coverage via tweets from these highly influential individuals:

If you’re a young footballer you need to get on here. RT “@fieldoo: 1000 football Agents & Scouts on board!”

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