Tag: Football

MONTREAL, CANADA - JUNE 30:  Carli Lloyd of USA celebrates her goal during the FIFA Women's World Cup 2015 semifinal match between USA and Germany at Montreal Olympic Stadium on June 30, 2015 in Montreal, Canada. (Photo by William Volcov/LatinContent/Getty Images)

Who runs the world… girls: Brands and the Women’s World Cup

It is no secret that sports events give brands a huge platform to advertise. We only have to look at the Superbowl back in February and the 2014 FIFA World Cup to see the vast amounts of money that sponsors and those brands wanting to ‘ambush’ spend on being a part of the conversation. In a gap year between the men’s FIFA World Cup and next year’s UEFA European Cup, it may be assumed that there aren’t many sporting talking points in between. However, the FIFA Women’s World Cup in Canada has become something of a major point of engagement...

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