WePlay

One month on from Facebook’s News Feed changes – What impact have we seen?

WePlay monitored the performance of over 20 pages, to give a hands-on view of Facebooks News Feed algorithm change and what action brands need ...

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WePlay

Football Transfers, Social Media and the Latest Trend in Announcing a New Player

Read about how the biggest football clubs are utilising social media and storytelling to announce their latest assets in the summer 2017 transfer window.

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WePlay

Facebook F8 2017 Event Summary & Key Takeaways

Discover everything you need to know from Facebook's annual developer conference, F8 2017 in our full summary of the event.

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Technology, WePlay

WePlay and The Bot Platform collaborate to bring the benefits of Facebook Messenger to sports marketing

New collaboration gives sports teams the digital tools to increase sponsorship revenue, decrease paid-social cost and engage fans 24/7.

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WePlay

The Attention Economy: How digital media is democratising the sports marketing model

We live in a fragmented marketplace. Not since the 1950s and 1960s, when television took over the radio to become the leading mass media ...

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Clients

MoneyGram – Over 2 million fans engaged during the 2016 ICC World T20

During the 2016 ICC WT20, our client MoneyGram received over 20 million impressions across Facebook and Twitter with more than 2 million people engaging ...

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News

Instagram takes the crown for best social marketing tool

In this week’s social media roundup, we examine reports that Instagram is the best social network for social marketing. We also look at ...

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News

Videos have higher reach while photos are the most engaging on Facebook

In this week’s social media roundup, we take a look at engagement and reach rates during September, Twitter adding a new reporting tool for ...

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News, Technology

Facebook biggest mover in brand value rankings while technology brands strengthen their market positioning

In this week’s social media roundup, we take a look at the most valuable brands in the world, Snapchat’s Lenses, Twitter adding more buy ...

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Case Studies, Technology, WePlay

How can your business benefit from a social media game? Example of our World Map Game for MoneyGram

Brands are increasing the inclusion of gamification to a variety of campaigns as marketers look to reach and engage with new audiences. WePlay helped ...

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