Here is the second installment of Social Media Premier League – The Analysis. Last week we covered all things within the transfer window, this week shows the aftermath of the transfer deadline. Who has stayed on top form? Who has fallen faster than a known diver around the 18yrd box? Read more to find out the results!
For the second week in a row Spurs have reached the top spot! This could still be from the backlash of the Bale transfer. Their top tweet was regarding the clubs 131st birthday! This tweet received 978 Retweets/Replies and making 232,906 impressions.
Looking at their top 3 keywords this week, gareth bale, last chance and #fifa14demo, you can see that the focus this week was still surrounding Gareth Bale. But also the launch of the new Fifa 14 game, which was released in demo form on the 11th Septeber and is due out on 27th September.
Only 3% of the tweets surrounding @SpursOFFICAL this week were NEGATIVE
The Highest Climber
Arsenal have climbed a massive 11 places this weeks, from 20 (bottom) to the number 9 spot, thanks to the German international, Mesut Özil. The top tweet regarding Arsenal was a quote from their record summer signing, Ozil. This tweets was Retweeted/Replied to 885 times, and creating over 3 million impressions.
#ozilisagunner, #arsenal and #safcvafc are this weeks keywords surrounding arsenal. Clearly, this weeks focus around the Gunners was their latest signing Ozil and the match between Arsenal and Sunderland FC, which will possibly be the debut of said German international.
94% of the tweets surrounding @arsenal this week were POSITIVE
Southampton FC dropped a whopping 9 places this week from 6 to 15! This was due to the fact that their positive spell of the Bale story has now ended with fans no longer engaging on this subject.
Their top tweet this week was about Rickie Lambert scoring his second goal in his second game for England. This tweet was Retweeted/Replied 22 times, and was seen by over 100,000 Twitter users.
The Rickie Lambert theme continued through their top 3 keywords this week too, #saintsfc, rickie lambert, and #england. All these keywords were surrounding the latest world cup qualifiers for England, both of which featured Rickie Lambert.
93% of tweets surrounding @southamptonfc were POSITIVE
The Biggest Mover
This weeks biggest mover was Norwich FC who moved 8 places, from 5th to 13th this week. The top tweet this week regarding @norwichcityfc was the call to fans to vote for player, Nathan Redmond for Player of the Month.
The call to fans to vote was also seen in their top 3 keywords this week too, #ncfc, #ncfcpotm1, and kings lynn. An interesting note to Kings Lynn, showing @norwichcityfc supporting non league football.
12% of tweets surrounding @norwichcityfc this week were NEGATIVE
Share of Voice
The pie chart below is showing the Premier Leagues Share of Voice in the UK. There is no surprise to which team has the majority share.
As you can see @manutd dominates the social voice in the UK, with 21% of all UK based football conversations mentioning Manchester United in some context.
Here you can see where the Premier League makes a Social impact across the globe. Of course the UK would be the most popular, followed by South East Asia (Indonesia, Thailand and Malaysia), with the United States coming in third. With the US coming in third it shows that all the efforts NBC are putting in to raising the profile of football (soccer) in the States are paying off.
Key: Max. Med. Min
More analysis will follow next week.
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