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Social Media Premier League – Analysis

Estimated reading time: 2 minutes, 41 seconds

Here is the second installment of Social Media Premier League – The Analysis. Last week we covered all things within the transfer window, this week shows the aftermath of the transfer deadline. Who has stayed on top form? Who has fallen faster than a known diver around the 18yrd box? Read more to find out the results!

The Leader

SpursFor the second week in a row Spurs have reached the top spot! This could still be from the backlash of the Bale transfer.  Their top tweet was regarding the clubs 131st birthday! This tweet received 978 Retweets/Replies and making 232,906 impressions.

Looking at their top 3 keywords this week, gareth bale, last chance and #fifa14demo, you can see that the focus this week was still surrounding Gareth Bale. But also the launch of the new Fifa 14 game, which  was released in demo form on the 11th Septeber and is due out on 27th September.

 Only 3% of the tweets surrounding @SpursOFFICAL this week were NEGATIVE

 The Highest Climber


Arsenal have climbed a massive 11 places this weeks, from 20 (bottom) to the number 9 spot, thanks to the German international, Mesut Özil. The top tweet regarding Arsenal was a quote from their record summer signing, Ozil. This tweets was Retweeted/Replied to 885 times, and creating over 3 million impressions.



#ozilisagunner#arsenal and #safcvafc are this weeks keywords surrounding arsenal. Clearly, this weeks focus around the Gunners was their latest signing Ozil and the match between Arsenal and Sunderland FC, which will possibly be the debut of said German international.

94% of the tweets surrounding @arsenal this week were POSITIVE


The Freefaller


Southampton FC dropped a whopping 9 places this week from 6 to 15! This was due to the fact that their positive spell of the Bale story has now ended with fans no longer engaging on this subject.

Their top tweet this week was about Rickie Lambert scoring his second goal in his second game for England. This tweet was Retweeted/Replied 22 times, and was seen by over 100,000 Twitter users.






The Rickie Lambert theme continued through their top 3 keywords this week too, #saintsfcrickie lambert, and #england. All these keywords were surrounding the latest world cup qualifiers for England, both of which featured Rickie Lambert.

93% of tweets surrounding @southamptonfc were POSITIVE 

The Biggest Mover

Norwich FC

This weeks biggest mover was Norwich FC who moved 8 places, from 5th to 13th this week. The top tweet this week regarding @norwichcityfc was the call to fans to vote for player, Nathan Redmond for Player of the Month.





The call to fans to vote was also seen in their top 3 keywords this week too, #ncfc#ncfcpotm1, and kings lynn. An interesting note to Kings Lynn, showing @norwichcityfc supporting non league football.

12% of tweets surrounding @norwichcityfc this week were NEGATIVE

Share of Voice 

The pie chart below is showing the Premier Leagues Share of Voice in the UK. There is no surprise  to which team has the majority share.

As you can see @manutd dominates the social voice in the UK, with 21% of all UK based football conversations mentioning Manchester United in some context.

Who knows what took them so long to activate their Twitter, maybe they needed some real analysis to be carried out? Next behind the Red Devils are @Arsenal with 16% and @MCFC with 10%.

Interestingly enough, @chelseafc feature 7th even though they are almost joint highest followed club in the Premier League with Arsenal.



Here you can see where the Premier League makes a Social impact across the globe. Of course the UK would be the most popular, followed by South East Asia (Indonesia, Thailand and Malaysia), with the United States coming in third. With the US coming in third it shows that all the efforts NBC are putting in to raising the profile of football (soccer) in the States are paying off.

Key: Max. Med. Min



More analysis will follow next week.

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About Luca Massaro

Luca Massaro is the Founder of We Play. He supports Newcastle United and Italy, has a degree in Music but cannot play an instrument and considers himself exceptional at FIFA. Follow him on Twitter. View all posts by Luca Massaro

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