MoneyGram

Brand


Sponsorship Activation for MoneyGram, Global Sponsor in Cricket and Football


Overview of the Relationship


MoneyGram appointed WePlay to activate their International Cricket Council rights. After the success of the ICC activation, WePlay also acquired the contract to activate their sponsorships of both Paris Saint-Germain and FC Schalke 04.

Brief


MoneyGram appointed WePlay to activate their International Cricket Council rights. After the success of the ICC activation, WePlay also acquired the contract to activate their sponsorships of both Paris Saint-Germain and FC Schalke 04.

A Strategy to Engage Senders & Receivers


Our brief as their digital and social agency was to grow brand awareness among new audiences, to drive consideration of MoneyGram as a trustworthy money transfer company and to utilise their sponsorships in both cricket and football, to reach and engage new audiences in their key markets.

Their sponsorships of cricket and football created a reason for consumers to connect. With the available rights through their sponsorships, WePlay built the MoneyGram online brand and social following, through a dedicated content and creative strategy.

Our Approach


Our brief as their digital and social agency was to grow brand awareness among new audiences, to drive consideration of MoneyGram as a trustworthy money transfer company and to utilise their sponsorships in both cricket and football, to reach and engage new audiences in their key markets.

Their sponsorships of cricket and football created a reason for consumers to connect. With the available rights through their sponsorships, WePlay built the MoneyGram online brand and social following, through a dedicated content and creative strategy.

Performance Driven Success Stories


WePlay worked with MoneyGram for three years from 2013-2016, activating across several major tournaments, such as the Cricket World Cup in Australia and New Zealand and the T20 World Cup in India. WePlay built the MoneyGram following across global, cricket and football brands to over 1.5m followers with an industry high engagement rate of 12%.

Performance Driven Success Stories


WePlay worked with MoneyGram for three years from 2013-2016, activating across several major tournaments, such as the Cricket World Cup in Australia and New Zealand and the T20 World Cup in India. WePlay built the MoneyGram following across global, cricket and football brands to over 1.5m followers with an industry high engagement rate of 12%.

Results Delivered


1500000
Fans & Followers
100
Percent increase on standard engagement rates
440
Million Reach in Target Markets
75000
Social interactions
25000
New Leads Generated
1
No. 1 sponsor across cricket and football categories

"Along with having an easily accessible solution, the effort WePlay put into building relationships with cricket influencers has been massive to our success."

— ERIC GARZA, DIGITAL MARKETING MANAGER, MONEYGRAM

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