England Hockey

NGB


Digital strategy and campaign that delivered over 100,000 conversions


Brief


England Hockey appointed WePlay to develop and execute a campaign that would drive ticket application entries to the 2018 Hockey Women’s World Cup. Campaign performance was measured against the set key performance indicator of 50,000 ticket applications.

Brief


England Hockey appointed WePlay to develop and execute a campaign that would drive ticket application entries to the 2018 Hockey Women’s World Cup. Campaign performance was measured against the set key performance indicator of 50,000 ticket applications.

Our Approach


Our campaign was built on a foundation of data gathered from a plethora of sources, from the main England Hockey website, through to their supporter clubs’ sites, their CRM database and their social media channels. This data aided in building the audience segmentation strategy, as well as the creative development – crucially allowing us to have the right creative message, to serve to the right individual at key points of engagement.

Our Approach


Our campaign was built on a foundation of data gathered from a plethora of sources, from the main England Hockey website, through to their supporter clubs’ sites, their CRM database and their social media channels. This data aided in building the audience segmentation strategy, as well as the creative development – crucially allowing us to have the right creative message, to serve to the right individual at key points of engagement.

Performance driven success stories


With over 100,000 tickets applied for, multiple sessions sold out and a whopping 50% of the applications coming from new fans of the sport of Hockey, this campaign has made a big impact on the commercial future of Hockey in the UK.

Performance driven success stories


With over 100,000 tickets applied for, multiple sessions sold out and a whopping 50% of the applications coming from new fans of the sport of Hockey, this campaign has made a big impact on the commercial future of Hockey in the UK.

Results Delivered


105000
Tickets
22
Percent Conversion Rate
50
Percent of data from new fans

"This sort of activity is essential to achieving directly trackable targeted marketing which can be refined for every subsequent campaign to drive greater ROI. WePlay have clearly demonstrated that they know how to get through to sports fans."

— ANDY BROWN, HEAD OF SALES & MARKETING, ENGLAND HOCKEY

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