Chelsea Football Club

Clubs


Digital marketing and social media support for Chelsea Football Club


WePlay Case Study, Chelsea Football Club

An overview of the relationship


WePlay were appointed by Chelsea FC to deliver a strategy and activation of their flagship mobile game, Chelsea Runner. Our objectives were to drive download numbers, raise awareness of the newly launched mobile game and build an engaged community.

WePlay Case Study, Chelsea Football Club

An overview of the relationship


WePlay were appointed by Chelsea FC to deliver a strategy and activation of their flagship mobile game, Chelsea Runner. Our objectives were to drive download numbers, raise awareness of the newly launched mobile game and build an engaged community.

Creative & Social Media Marketing


WePlay created engaging content around key events in the calendar, such as match days, player birthdays, days in history and other poignant Chelsea FC milestones. We also engaged a group of the Chelsea FC influencers as part of the strategy.

WePlay Case Study, Chelsea Football Club
WePlay Case Study, Chelsea Football Club

Creative & Social Media Marketing


WePlay created engaging content around key events in the calendar, such as match days, player birthdays, days in history and other poignant Chelsea FC milestones. We also engaged a group of the Chelsea FC influencers as part of the strategy.

WePlay Case Study, Chelsea Football Club

Performance Driven Success Stories


The strategy delivered, with a 3 x multiple on the set KPI for downloads and a 5 x growth of social media engagement and followers.

WePlay Case Study, Chelsea Football Club

Performance Driven Success Stories


The strategy delivered, with a 3 x multiple on the set KPI for downloads and a 5 x growth of social media engagement and followers.

Results Delivered


35000
Social Followers
150
Percent increase on KPI
1
No.1 Football Game in iOS App Store

"I would recommend WePlay as the agency to work with anyone that wants to maximise the relationship they have with their audience."

— JERRY NEWMAN, FORMER HEAD OF DIGITAL MARKETING, CHELSEA FC

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