Dear friends of the industry,
2016 has been another transformational year for not only our business but for the whole sport industry. At the beginning of 2016, we released our ‘digital trends’ whitepaper. Downloaded over 2,500 times, the whitepaper highlighted the most important areas for rights holders and brands to focus their marketing budgets for the year.
Across the nine topic areas that we covered at the start of the year, there was one that had cemented itself firmly by the end of it, Facebook. Not only the single largest social network, Facebook is now one of the most important platforms for driving measurable, commercial revenue. While many organisations wondered what the future was for businesses on Facebook after the debate around the level of organic reach that it offered, Facebook has transformed opinions by creating one of the greatest advertising products of all time.
Facebook, combined with our investment into Programmatic, has enabled agencies like ours to package up a cost-effective commercial offering, which includes a mix of digital strategy, data analysis, content production, campaign activations and digital media buying – to deliver repeated success across a range of different sports and to a wealth of leading rights holders and brands.
? The Return. As a commercially driven business, we are proud to have delivered over 475,000 transactions, all tracked through our conversion pixels – generating millions in revenue in the process.
? The Delivery. Our creative team have produced over 300 pieces of video content, over 2,200 visuals and our community managers have published tens of thousands of posts.
? The Engagement. Through our campaign activations and media campaigns, we have reached over 2bn people accumulatively across platforms and engaged almost 400m of them, maintaining an average engagement of above 20%.
Looking into 2017, we do so with a lot of excitement. That’s not just because the new Baywatch film is being released, but because it’s another year that we get to do what we love.
On behalf of the team at WePlay, I’d like to wish you all a very Merry Christmas and a Happy New Year. ?
We’ll see you on the other side.