WePlay

How Does We Play Use Gamification to Influence Fan Engagement?

The fourth post in our Gamification series shows how we use Gamification and behavioural marketing to influence fan engagement.

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Technology

Why does Gamification Work: A Look into Successful Examples

The second post in our Gamification series. Here we look at why Gamification is a billion dollar industry and which brands have used it ...

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Technology

The 16% Rule

By advancing technological theories by some of the world's best known thought leaders, Chris Maloney, an Australian marketer created an interesting concept.

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