08 Sep 2016
Whenever something appears on your Facebook news feed, it has been carefully chosen by Facebook’s complex algorithm. Facebook’s algorithm changes all the time, making it hard for brands and people to understand which criteria Facebook’s choices are based on.
25 Aug 2016
Video is the future of content marketing and in this article, we share the 5 best video formats to engage audiences on a small budget.
24 Aug 2016
The most marketable Formula One teams and drivers may not necessarily be those at the front of the pack, according to new research from Digital sports engagement agency WePlay.
18 Aug 2016
Two weeks after the controversial introduction of Instagram Stories and the Facebook-owned company have upped the ante once again! Yesterday Instagram announced that they were rolling out a new type of video channel within the app… a live events feature.
18 Aug 2016
The Premier League returns after an 89-day absence. To celebrate the return of the world’s most compelling football division, Digital Engagement Agency WePlay have joined forces with Burst Insights to create the definitive ‘Premier League Social Video Index.’
17 Aug 2016
The list of Great Britain’s most successful ever Olympians reads as follows – Sir Chris Hoy (6G, 1S), Jason Kenny (6G, 1S), Sir Bradley Wiggins (5G, 1S, 2B), Sir Steve Redgrave (5G, 1B) and Sir Ben Ainslie (4G, 1S). But, incredibly, Kenny, one of only two participating at Rio from the above who’s who of British Olympic royalty, is also the only one without a personal sponsor.
16 Aug 2016
Technology is developing rapidly, with sports technology evolving particularly quickly. Such evolution provides sports fans and consumers with numerous ways to consume and engage with content.
16 Aug 2016
Depending on which side of the fence you sit on, AdBlockers are either a Godsend or a nightmare. For Facebook, they’re a nightmare. As a result, Facebook has found themselves locked in a bitter clash of horns with AdBlock, which has turned into a serious game of tit for tat. It’s AdBlock v Facebook.
11 Aug 2016
What do Acer, Atos, P&G, Samsung and Dow have in common? The answer is they all paid £100m to be one of 11 global sponsors of the London 2012 Olympic Games. But, the chances are you do not remember them.