09 Sep 2016
Northern hemisphere club rugby is back after an off-season of marquee signings and showpiece fixture announcements. Digital engagement agency, WePlay, have once more joined forces with Burst Insights, to create the definitive Aviva Premiership and Guinness Pro 12 Rugby Social Video Index, using Burst Insights data to rank all 24 teams from the Aviva Premiership and Guinness Pro 12.
08 Sep 2016
More than half of the 10 million people who use Snapchat daily in the UK watched the Live Stories it produced in partnership with the BBC for the Rio Olympics, statistics seen by The Drum reveal.
08 Sep 2016
Whenever something appears on your Facebook news feed, it has been carefully chosen by Facebook’s complex algorithm. Facebook’s algorithm changes all the time, making it hard for brands and people to understand which criteria Facebook’s choices are based on.
25 Aug 2016
Video is the future of content marketing and in this article, we share the 5 best video formats to engage audiences on a small budget.
24 Aug 2016
The most marketable Formula One teams and drivers may not necessarily be those at the front of the pack, according to new research from Digital sports engagement agency WePlay.
18 Aug 2016
Two weeks after the controversial introduction of Instagram Stories and the Facebook-owned company have upped the ante once again! Yesterday Instagram announced that they were rolling out a new type of video channel within the app… a live events feature.
18 Aug 2016
The Premier League returns after an 89-day absence. To celebrate the return of the world’s most compelling football division, Digital Engagement Agency WePlay have joined forces with Burst Insights to create the definitive ‘Premier League Social Video Index.’
17 Aug 2016
The list of Great Britain’s most successful ever Olympians reads as follows – Sir Chris Hoy (6G, 1S), Jason Kenny (6G, 1S), Sir Bradley Wiggins (5G, 1S, 2B), Sir Steve Redgrave (5G, 1B) and Sir Ben Ainslie (4G, 1S). But, incredibly, Kenny, one of only two participating at Rio from the above who’s who of British Olympic royalty, is also the only one without a personal sponsor.
16 Aug 2016
Technology is developing rapidly, with sports technology evolving particularly quickly. Such evolution provides sports fans and consumers with numerous ways to consume and engage with content.