Awards

WePlay win Agency of the Year at Football Business Awards

WePlay have been recognised as the leading marketing agency serving football by winning ‘Agency of the Year’ at the 2017 Football Business Awards.

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Case Studies, Clients

England Hockey and WePlay deliver Pure Hockey Gold

England Hockey and WePlay deliver Pure Hockey Gold with successful World Cup digital campaign

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WePlay

Introducing PlayEngine – Capture. Analyse. Action

Introducing PlayEngine, the sport industry's only dedicated programmatic advertising and data-marketing platform

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WePlay

Deliver Commercial Success with a Targeted Digital Media Campaign

Here we go into the detail of how WePlay plan and execute digital media campaigns for our sporting rights holders and brand clients.

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WePlay

Facebook F8 2017 Event Summary & Key Takeaways

Discover everything you need to know from Facebook's annual developer conference, F8 2017 in our full summary of the event.

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Technology, WePlay

WePlay and The Bot Platform collaborate to bring the benefits of Facebook Messenger to sports marketing

New collaboration gives sports teams the digital tools to increase sponsorship revenue, decrease paid-social cost and engage fans 24/7.

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WePlay

The Attention Economy: How digital media is democratising the sports marketing model

We live in a fragmented marketplace. Not since the 1950s and 1960s, when television took over the radio to become the leading mass media ...

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WePlay

Programmatic Advertising, a new way to convert your audiences into revenue

We look at how Programmatic Advertising can help sports brands to reach targeted audiences and generate significant revenues in 2017.

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WePlay

A note from our CEO on what has been a transformational 2016

On behalf of the team at WePlay, I'd like to wish you all a very Merry Christmas and a Happy New Year. Luca Massaro, ...

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Technology, WePlay

Instagram and it’s role in the Attention Economy

Social networks are changing the way that major sporting events are being consumed and Instagram's latest updates add more fuel to the fire.

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