What do Instagram’s new events channels mean for brands?
18 Aug 2016

What do Instagram’s new events channels mean for brands?

Two weeks after the controversial introduction of Instagram Stories and the Facebook-owned company have upped the ante once again! Yesterday Instagram announced that they were rolling out a new type of video channel within the app… a live events feature.

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Sophie

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Jason Kenny: Sports Marketing’s Missing Man
17 Aug 2016

Jason Kenny: Sports Marketing’s Missing Man

The list of Great Britain’s most successful ever Olympians reads as follows – Sir Chris Hoy (6G, 1S), Jason Kenny (6G, 1S), Sir Bradley Wiggins (5G, 1S, 2B), Sir Steve Redgrave (5G, 1B) and Sir Ben Ainslie (4G, 1S). But, incredibly, Kenny, one of only two participating at Rio from the above who’s who of British Olympic royalty, is also the only one without a personal sponsor.

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Nick

250
The future of sports engagement has arrived: Chatbots
16 Aug 2016

The future of sports engagement has arrived: Chatbots

Technology is developing rapidly, with sports technology evolving particularly quickly. Such evolution provides sports fans and consumers with numerous ways to consume and engage with content.

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Jack Woolfenden

187
AdBlock V Facebook: The saga continues
16 Aug 2016

AdBlock V Facebook: The saga continues

Depending on which side of the fence you sit on, AdBlockers are either a Godsend or a nightmare. For Facebook, they’re a nightmare. As a result, Facebook has found themselves locked in a bitter clash of horns with AdBlock, which has turned into a serious game of tit for tat. It’s AdBlock v Facebook.

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Sophie

84
Olympic Rule 40: The implications for sponsors
11 Aug 2016

Olympic Rule 40: The implications for sponsors

What do Acer, Atos, P&G, Samsung and Dow have in common? The answer is they all paid £100m to be one of 11 global sponsors of the London 2012 Olympic Games. But, the chances are you do not remember them.

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Nick

114
Are we heading towards a Social Media Pangaea?
09 Aug 2016

Are we heading towards a Social Media Pangaea?

Last week, Instagram unapologetically announced they had copied the entire foundation on which Snapchat is built on by launching Instagram Stories, a new feature which allows you create a stream of photos and videos that expire after 24 hours.

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Sophie

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