VR to become a reality for the sports fan
04 Feb 2016

VR to become a reality for the sports fan

Virtual Reality (VR) has already been a major talking point in 2016. This article covers how VR is about to become a reality for sports fans, and how we expect to see major sponsors and rights holders using VR to enhance fan engagement.

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Elysa Hubbard

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Getting ready for Super Bowl 50
02 Feb 2016

Getting ready for Super Bowl 50

In this week’s roundup, we look at what Snapchat and Twitter have in store for Super Bowl 50, and GoPro announcing their footage can now be streamed live through Periscope. We also discuss Facebook’s mobile revenue and five new emoji-style reactions.

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Elisabeth

137
Will Facebook’s ‘Sports Stadium’ take sports fans to the platform?
26 Jan 2016

Will Facebook’s ‘Sports Stadium’ take sports fans to the platform?

In this week’s roundup, we look at Facebook’s introduction of ‘Sports Stadium’ and Twitter’s launch of 15 and 30 second ads. We also dive into Twitter offering special Australian Open emojis, wish Vine a happy third birthday and reveal the key takeaways from Deloitte’s Football Money League.

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Elysa Hubbard

167
Influencer marketing takes over
20 Jan 2016

Influencer marketing takes over

This article covers the growth of influencer marketing and its impact on generating sales. Influencers really connect with audiences and reach potential customers through pushing branded messages through a trusted source. It has been reported that 60% of marketers are set to increase their influencer marketing budget in 2016.

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Elisabeth

262
Virtual Reality predicted to drive more revenue than TV by 2025
19 Jan 2016

Virtual Reality predicted to drive more revenue than TV by 2025

In this week’s roundup, we look into Twitter’s launch of @TwitterGaming and how Periscope broadcasts can now be viewed live in tweets. We dive into Snapchat’s first official Premier League Story, discuss Twitter’s introduction of ‘conversational ads’, and reveal a Goldman Sachs prediction about virtual reality’s revenue in 2025.

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Elysa Hubbard

228
Fitbit takes the crown for the most downloaded app on Christmas Day
06 Jan 2016

Fitbit takes the crown for the most downloaded app on Christmas Day

In this week’s roundup, we reveal the most downloaded iOS app on Christmas Day. We look at Facebook’s trial of customisable News Feeds and how brands are working on new ways to use messaging apps as sales channels. We also dive into Vine’s launch of a new ‘For You’ channel and how the Star Wars trailer recreated by artists on Snapchat shows the opportunities Snapchat can offer brands.

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Elysa Hubbard

286
Floyd Mayweather Jr., the most talked about athlete on Facebook in 2015
15 Dec 2015

Floyd Mayweather Jr., the most talked about athlete on Facebook in 2015

In this week’s social media roundup, we dive into Facebook’s most popular topics of the year and Twitter’s experimentation of showing tweets out of tweeted time order. We also look at Google’s new ‘Trial run ads’ and Facebook’s latest update allowing users to curate the content they want to see featured at the top of their News Feed.

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Elisabeth

520
Facebook keeps busy as it aims to stay number one
08 Dec 2015

Facebook keeps busy as it aims to stay number one

In this week’s social media roundup, we take a look at Facebook’s trial of live video broadcasting and the launch of photo and video ‘Collages’. We also dive into Snapchat publishers sharing links to their content on Facebook and Twitter, and research showing that YouTube is the most popular social network amongst teens.

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Elysa Hubbard

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