Instagram is killing Facebook’s organic reach
24 Aug 2015

Instagram is killing Facebook’s organic reach

In this weekend’s social media roundup, Instagram is killing Facebook's organic reach, Facebook offers GIFs functions to brands, Twitter's content to officially appear in Google search results and gives promoted tweets a boost on mobile, while Facebook overtakes Google as top news traffic source.

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WePlay

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Forget the customer’s cash: win their attention
17 Aug 2015

Forget the customer’s cash: win their attention

Today, brands are constantly battling to get consumers to part with their data and their cash. However, whilst both are important, there is one thing that should be the focus of their efforts - consumer attention.

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Luca Massaro

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