More than half of Snapchat users skip ads.

Each and every weekday, WePlay bring you a curated selection of the latest business, marketing and technology news from the sport industry.

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Snapchat has been promoting its ad products and encouraging marketers to pay to play. But the ad-supported revenue model doesn’t seem to work well for the platform as it is supposed to be, at least for now.

👻 ⏭ 📉 Be honest, how many of you skip ads as soon as you can? Well you’re not alone (by a long way) new stats show that 69% of users are skipping ads on Snapchat.

Industry News 👇

📘 📽 📰 As Facebook continues to soften its stance as a media company and quietly lays out ambitions to become content distributor and commissioner, does this now mean media companies will become more integrated on the platform?

🐥 💪 💸 Twitter is looking to “reset and focus on its strengths” in 2017 as it attempts to turn its growing influence and user numbers into revenues.

🚀 🇪🇺 ⚽ Pepsi Max has launched its Champions League campaign featuring Premier League stars Sergio Aguero, Alexis Sanchez and Vincent Kompany.

🏈 The most connected Super Bowl to date!

📊 📲 📶 Extreme Networks, the official Wi-Fi analytics provider of Super Bowl LI, announced that a record breaking 11.8 Terabytes (TB) of data traversed the Wi-Fi network during the NFL showdown.

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