How to Make Twitter Content go Viral
Platforms like Twitter allow brands to not only target new audiences, but communicate with them in a way that is not possible across other forms of marketing. The ability for a brand to be able to converse with a target audience in a real-time within minutes of any major news is now one of the most powerful of marketing tools, allowing brands who make good use of it to access new and previously unreachable audiences.
As an agency that specialises in social media for brands that market to sports fans, it’s in our nature to know what sports fans are talking about and what makes them tick. This insight into their habits gives us the slightest edge over our competitors and gives that important boost to our clients, who are desperate to have their message spread the farthest in the quickest time.
What is viral?
When we talk about ‘viral’ content, in essence we’re talking about content that hits a mass market audience in a small amount of time. There is no set number of people to reach for something to be deemed viral. That said, if large numbers of people are sharing and interacting around a piece of content, then it’s had what is deemed to be a viral pickup.
How does a piece of content go viral?
Here we break down the viral process into 5 simple steps:
Choose your topic: Pick a topic that is currently either trending or one that has a sufficient active target base to tap into
Brainstorm a few ideas that can work around said topic. These ideas need to be played out in a simple media format so that it’s easy for your audience to interact (comment/share) with. Content can be either proactive (planned) or reactive,however reactive pieces tend to have more impact (overall) based on the relevancy to a trending topic
Publish your content during the height of the trend. Timing is critical when it comes to viral content plays. It’s a hot topic, therefore it’s obvious that you’re not the only brand piecing together a response, so be quick, or you’ll miss out.
Aim to syndicate your content to a network of influential Twitter accounts, they can ensure your contact spreads faster and further than if you pushed organically. This requires you have to have an influencer network to begin with. We find having this at our disposal ensures our clients’ content travels faster and further than those that do not. Note: when it comes to reactive viral content, promoted spend may not have any impact, due to the time it takes for your advert to be approved.
As your content spreads, it’s likely to be picked up by more influential accounts, in addition to the target audience thus reaching critical mass