Goal Frenzied World Cup Creates Campaign to Remember

The end of the World Cup brought with it, the end of the most popular sports betting campaign – Goals Mean More.

Throughout the World Cup, sports betting company 888sport ran a rewarding retention based campaign power repeat visits and deposits.

Campaign Overview

The campaign allowed punters the chance to nominate a World Cup team that they believed would score the most goals in the tournament. To qualify for the promotion, punters would have to place a pre-match single bet of at least £5 (on over 1/2 odds) for every game involving their side, and in return punters would receive £5 in free bets for every goal scored by their nominated team. The campaign was a fantastic success and we’re looking forward to launching a similar campaign in the near future.

Key Takeaways

  1. In total there were 171 goals scored in the World Cup at an average of 2.67 per match

  2. This lead to a total of £840,000 in Free Bets paid out to 888sport punters

  3. Over 50% of all bets were made via mobile

  4. The top four teams in terms of nominations were made up of Argentina (38%), Brazil (22%), Germany (12%) and Netherlands (8%)

  5. Those that chose Argentina racked up £330,000 between them, with the South American side reaching the final

  6. The newly-crowned World Champions scored a total of 18 goals, with total payouts for the Germans reaching £174k and earning each person that backed them a massive £90 in free bets

  7. The German 7-1 shock victory over Brazil made punters over £72k in free bets

  8. Those that had Brazil made £5 in that game for their single goal but there were a lot of punters that backed the hosts, so total Brazil payouts accumulated to £21k in that game alone

Punter Feedback


We created the infographic below to summarise the key campaign stats:


This article originally appeared here