The end of the World Cup brought with it, the end of the most popular sports betting campaign – Goals Mean More.
Throughout the World Cup, sports betting company 888sport ran a rewarding retention based campaign power repeat visits and deposits.
The campaign allowed punters the chance to nominate a World Cup team that they believed would score the most goals in the tournament. To qualify for the promotion, punters would have to place a pre-match single bet of at least £5 (on over 1/2 odds) for every game involving their side, and in return punters would receive £5 in free bets for every goal scored by their nominated team. The campaign was a fantastic success and we’re looking forward to launching a similar campaign in the near future.
- In total there were 171 goals scored in the World Cup at an average of 2.67 per match
- This lead to a total of £840,000 in Free Bets paid out to 888sport punters
- Over 50% of all bets were made via mobile
- The top four teams in terms of nominations were made up of Argentina (38%), Brazil (22%), Germany (12%) and Netherlands (8%)
- Those that chose Argentina racked up £330,000 between them, with the South American side reaching the final
- The newly-crowned World Champions scored a total of 18 goals, with total payouts for the Germans reaching £174k and earning each person that backed them a massive £90 in free bets
- The German 7-1 shock victory over Brazil made punters over £72k in free bets
- Those that had Brazil made £5 in that game for their single goal but there were a lot of punters that backed the hosts, so total Brazil payouts accumulated to £21k in that game alone
@888sport Kudos on the promo. Head and shoulders above all the other ones that were on the go.
— Doctor Bass (@Dr_Bass) July 16, 2014
@888sport Cracking promo. Are you running it again for the domestic season.
— Kev W (@welterw888) July 16, 2014
We created the infographic below to summarise the key campaign stats:
This article originally appeared here
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