Technology, Trends, Videos

How the video streaming feature on WhatsApp is a game changer in capturing fan attention

WhatsApp has rolled out a video streaming feature that will change the way that short video clips are consumed, but what impact will this ...

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Case Studies, News, Technology, Trends, WePlay

Five things you must do on a matchday to build your brand, increase engagement and monetise your social audience

If you run a club or rightsholder’s social media channels, work in the press team or the marketing and commercial teams, then these are ...

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News, Technology, Trends, WePlay

What do Chatbots offer and where do they belong in the world of sport?

Back in August, we spoke about chatbots being the future of fan engagement. Fast forward 2 months and we find ourselves asking questions on ...

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Clients, News, Trends, Videos

WePlay team up with Burst Insights to create Premier League Social Video Index

The Premier League returns after an 89-day absence. To celebrate the return of the world’s most compelling football division, Digital Engagement Agency WePlay have ...

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News, Trends

What happens in an Internet minute

Do you know how much activity is happening on the main platforms every minute?

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Technology, Trends, WePlay

Who runs the world… girls: Brands and the Women’s World Cup

It is no secret that sports events give brands a huge platform to advertise. We only have to look at the Superbowl back in ...

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Trends

How Social Media has Changed the Sport of Skateboarding

Traditionally the only way professional skateboarders and brands could reach their audience was by making the right contacts to appear in skateboarding magazines such ...

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Technology, Trends, Videos

Sports Brands Lead the Way on Short-Form Social Media Channels

With new social media channels emerging all the time, the landscape has become quite congested. How can brands offer something unique to the audience ...

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Trends

Explained: What are Click Farms?

A click farm is the name given to a group of low-paid workers, often in impoverished countries such as Bangladesh, hired to click on ...

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