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News, Analysis, Insights and Case Studies

The We Play Blog

Social Media: The Only Place for True Dialogue & Expression

Conventional ways to approach customers are no longer effective.¬†Social media has created a space for true dialogue and expression, an opportunity that can’t be ignored by brands. Now that the landscape has changed, brands are finding their path and step by step are starting to discover more positive and innovative ways to connect with fans and costumers.

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Social Media News Round-Up #24 – Twitter Analytics and Glasgow 2014

Another week has past with a lot of new stories in the world of social media. With the World Cup over, and a warm breeze coming, you have plenty of time to read the latest social media and technology news, including Twitter Dashboard, the Commonwealth games in Glasgow 2014 and the last heartbeat from the World Cup.

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Goal Frenzied World Cup Creates Campaign to Remember

The end of the World Cup brought with it, the end of the most popular sports betting campaign – Goals Mean More.

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Social Media News Round-Up #23 – The World Cup, Wimbledon and Arsenal Edition

Another week to round up and with only two matches remaining of the World Cup, here is the latest social media and technology news, including World Cup records, a super social Wimbledon and Arsenal Football Club unveiling a new kit.

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Brand’s React to the German Walkover of Brazil in World Cup

Tuesday’s match between favourites Germany and host country Brazil was set to be one of the most exciting games of the entire World Cup, and it certainly was a game of surprises. With a memorable result that the Brazilians will never forget, brands were quick to jump on the breakdown of the Brazilian team, making humours posts on Twitter.

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Multi-partnership sports hub launches in attempt to capture the attention of sports fans

Time Inc. has recently launched a new social hub, where sport fans can get all the content they need in one place. Here’s a summary on the new hub.

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