As LeBron James made his long-awaited return home to the Cleveland Cavaliers where his career started, we take a look at the social media reaction of his opening match against the New York Knicks.
Nike “Together” Advert
Nike’s ‘Together’ LeBron James advert has already received over 1.5 million views within a 24 hour period. This advert embodies the emotion of the game and that the connection between the fans and players together. This advert was released hours before LeBron’s first game back for the Cavs against New York.
LeBron’s Twitter Vote
LeBron took to Twitter to ask his fans whether he should carry on doing his pre game trademark chalk toss or find a new ritual. This vote received 9,000 retweets, with 95% saying he should keep his famous chalk toss.
Snapchat Story: #23 Returns Home
Snapchat covered the event using its ‘stories’ feature, which allowed users to upload and share their pictures throughout the game, offering the audience a more personal experience of a milestone in the Cavaliers’ history.
Twitter goes wild for LeBron
With LeBron the main attraction on the first night of NBA action this season, the share of voice on social media was strongly in the @Cavs favour, with over 47,000 mentions yesterday. James himself overshadowed the team, with over 83,000 mentions.
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