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News, Analysis, Insights and Case Studies

The We Play Blog

Estimated reading time: 0 minutes, 8 seconds Less than a minute

5 Great Sport-Based Viral Campaigns of 2014

2014 has been a fantastic year for sports-related viral campaigns, this was predominately due to mass global interest throughout the World Cup allowing brands to take advantage of this platform to connect with worldwide consumers.

 
Estimated reading time: 3 minutes, 32 seconds

Can Social Media Help the ISL Become the New Destination in World Football?

The inaugural Indian Super League got underway last weekend, with Atletico de Kolkata defeating Mumbai City 3-0. Unlike the existing I-League, the ISL has received significant private backing from the likes of businessmen, Bollywood actors, cricketers, as well as partnerships with European football clubs.

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Estimated reading time: 2 minutes, 24 seconds

Ditto Data Mining: The Value of a Selfie

Social media is well established as a way for brands to target and engage with their consumers, but how does it develop beyond targeted advertising and producing sharable content? The glimpse of the future may lie with Ditto Labs, the firm who have produced a ‘proprietary logo detection engine’ giving brands the ability to track and analyse the reach of their logos in user photos that have been uploaded via social platforms including Tumblr, Twitter and Instagram.

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Estimated reading time: 3 minutes, 14 seconds

Is there a place in the Social Media Landscape for FireChat?

Following the sudden banning of Instagram by the Chinese government, mass fears of a full-scale Internet shutdown in Hong Kong lit the touch paper for another sharing platform to rise to prominence this week. In just three days over 300,000 citizens downloaded peer-to-peer app FireChat, which has the unique ability to allow users to anonymously connect with strangers, without having to connect over the Internet.

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Estimated reading time: 2 minutes, 41 seconds

Williams Calls on Formula One to Change Social Media Stance

Claire Williams the deputy team principal of motor racing team Williams was one of the speakers at this week’s Leaders in Sport Business Summit in London. Among the items being discussed during her talk on ‘The Future of Marketing in Sport and New Models for Sponsorship’ she stressed  the importance of Formula One’s need to enhance its social media presence. Williams highlighted the significance of engaging with new generations of fans for the future of the sport.

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Estimated reading time: 2 minutes, 39 seconds

Rooney v McIlroy: Comparing Their Social Profiles

England captain Wayne Rooney has now reached 10 million followers on twitter (@WayneRooney). This landmark comes at a time when he is currently serving a 3 match suspension for his first red card as Manchester United’s captain. To what extent has the level of conversation generated about this sending off contributed to his social media success?

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