An exciting new application is readying itself for release in the coming New Year which is sure to get football fans talking. Defining itself as a ‘contextual messaging app’ INPLAY aims to transform the way in which fans connect, communicate and interact with one another, providing a platform that can be used both for conversations with your friends and also to immerse yourself into fan movements and supports groups. Not only this, but the app has a customisable feature called The Hotwire which may soon become the average fan’s first port of call for the latest football news.
Real Madrid have announced a partnership with Microsoft, for the creation of a brand new digital platform for their millions of fans worldwide. Microsoft’s Chairman and Corporate Vice President of Emerging Markets, Orlando Ayala, described the partnership as “maniacally focused on putting fans at the center, and opening access and control of rich content and experiences that bring them closer to their passion for the game and the team.”