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News, Analysis, Insights and Case Studies

The We Play Blog

Estimated reading time: 3 minutes, 1 second

Off-Field Build Up Fuels Super Bowl XLIX

In the city of Seattle, there are constant reminders of the upcoming Super Bowl. Banners emblazoned with “12” that represents the Seattle Seahawks’ “12th Man” hang from buildings cascaded in blue and green lights. Friday is not just “Friday” anymore, but “Blue Friday” and offices around the city are even preparing tailgates. Seattle is buzzing with excitement over Super Bowl 49 and the media is only creating more hype.

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Estimated reading time: 4 minutes, 26 seconds

An Australasian Perspective: Fan Engagement Down Under

Activations by brands and sports clubs centred around fans are taking the US and UK by storm, but 2015 also promises to be an exciting year of further innovation down in the Southern Hemisphere. Fans young and old across Australia and New Zealand are now enjoying the experience of being able to engage with games on on a second screen and in turn fan loyalty is being rewarded with extra incentives such as seat upgrades, prizes and digital media activations. Based on the progress of 2014, there are certainly lessons to be learned from sports such as Australian football.

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Estimated reading time: 4 minutes, 40 seconds

Exclusive interview with Project Brabham founder David Brabham

Back in October we wrote a piece about motor racing failing to embrace digital in recent years. Then in November we were impressed by the efforts made by resurrected F1 team Brabham and their ambition to carve out a bold new approach.

Following on from that we sought out the team’s founder David Brabham for an interview. He agreed and here we speak in-depth to the man to discuss the impact he hopes Project Brabham can have on the sport.

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Estimated reading time: 2 minutes, 28 seconds

WWE: A Roaring Social Media Success Story

Taking place this month was the annual WWE 2014 Slammy Awards ceremony, professional wrestling’s equivalent to the Oscars. Over 3.7 million viewers tuned in to witness the action which consists of categories dedicated to everything ranging from Superstar of the Year to the forward-thinking awards of Hashtag of the Year and Social Media Champion. The latter two of these perfectly demonstrates the sport’s readiness to embrace the digital age. In this article we take a look at how social has become wrestling’s perfect tag team partner.

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Estimated reading time: 1 minute, 45 seconds

2014 on Twitter: Sports and the Queen Reign Supreme

If Governance is about the Economy, then social media is certainly about sport. The World Cup led the way in driving conversation on social media in 2014 with six of the 10 most mentioned moments on Twitter coming during, or as result of the tournament. If there was any doubt that Twitter is the sports fan’s mouthpiece before 2014, that is certainly not the case now.

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Estimated reading time: 3 minutes, 7 seconds

How Social Media has Changed the Sport of Skateboarding

Traditionally the only way professional skateboarders and brands could reach their audience was by making the right contacts to appear in skateboarding magazines such as Thrasher or touring around skate parks. The action sport received a degree of recognition from the millennial generation through the innovative and popular Tony Hawk’s Pro Skater games but that was as far as it got. Times have since changed with the advent of social media, which is now the preferred method for brands and skaters to effectively target a global fan base.

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