We live in a world where technology is always striving to make our lives easier and placing themselves at the core of this effort is Apple. This month the corporation unveiled their new form of payment Apple Pay, which seeks to carve a new ‘cardless’ niche in the contactless payment landscape by allowing iOS8 users to purchase products or services at the touch of an iPhone button. Apple’s initial target demographic? Sports fans.
The inaugural Indian Super League got underway last weekend, with Atletico de Kolkata defeating Mumbai City 3-0. Unlike the existing I-League, the ISL has received significant private backing from the likes of businessmen, Bollywood actors, cricketers, as well as partnerships with European football clubs.
Social media is well established as a way for brands to target and engage with their consumers, but how does it develop beyond targeted advertising and producing sharable content? The glimpse of the future may lie with Ditto Labs, the firm who have produced a ‘proprietary logo detection engine’ giving brands the ability to track and analyse the reach of their logos in user photos that have been uploaded via social platforms including Tumblr, Twitter and Instagram.
Following the sudden banning of Instagram by the Chinese government, mass fears of a full-scale Internet shutdown in Hong Kong lit the touch paper for another sharing platform to rise to prominence this week. In just three days over 300,000 citizens downloaded peer-to-peer app FireChat, which has the unique ability to allow users to anonymously connect with strangers, without having to connect over the Internet.
Claire Williams the deputy team principal of motor racing team Williams was one of the speakers at this week’s Leaders in Sport Business Summit in London. Among the items being discussed during her talk on ‘The Future of Marketing in Sport and New Models for Sponsorship’ she stressed the importance of Formula One’s need to enhance its social media presence. Williams highlighted the significance of engaging with new generations of fans for the future of the sport.