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News, Analysis, Insights and Case Studies

The We Play Blog

Estimated reading time: 2 minutes, 28 seconds

WWE: A Roaring Social Media Success Story

Taking place this month was the annual WWE 2014 Slammy Awards ceremony, professional wrestling’s equivalent to the Oscars. Over 3.7 million viewers tuned in to witness the action which consists of categories dedicated to everything ranging from Superstar of the Year to the forward-thinking awards of Hashtag of the Year and Social Media Champion. The latter two of these perfectly demonstrates the sport’s readiness to embrace the digital age. In this article we take a look at how social has become wrestling’s perfect tag team partner.

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Estimated reading time: 1 minute, 45 seconds

2014 on Twitter: Sports and the Queen Reign Supreme

If Governance is about the Economy, then social media is certainly about sport. The World Cup led the way in driving conversation on social media in 2014 with six of the 10 most mentioned moments on Twitter coming during, or as result of the tournament. If there was any doubt that Twitter is the sports fan’s mouthpiece before 2014, that is certainly not the case now.

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Estimated reading time: 3 minutes, 7 seconds

How Social Media has Changed the Sport of Skateboarding

Traditionally the only way professional skateboarders and brands could reach their audience was by making the right contacts to appear in skateboarding magazines such as Thrasher or touring around skate parks. The action sport received a degree of recognition from the millennial generation through the innovative and popular Tony Hawk’s Pro Skater games but that was as far as it got. Times have since changed with the advent of social media, which is now the preferred method for brands and skaters to effectively target a global fan base.

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Estimated reading time: 2 minutes, 26 seconds

How Far Can Wearable Tech Go in 2015?

Sports brands are constantly developing means of gaining new insights into their consumers and rapidly being embraced within the industry is wearable technology, a market forecast to be valued at $19billion by 2018. Within this a whole 61% of devices are sport and fitness trackers, products aimed at monitoring personal achievements and improving performance. The aim for any brand is to understand their fan base in order to target them better and the personal data collected from wearable tech can greatly assist brands in doing this.

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Estimated reading time: 1 minute, 57 seconds

MoneyGram Kicks off the ICC Cricket World Cup Trophy Tour of India

This week MoneyGram, one of the world’s leading money transfer and payment services and sponsors of the Indian Cricket Council, are hosting the ‘ICC Cricket World Cup Trophy Tour’ of India. The event sees the iconic Cricket World Cup Trophy, which India currently hold following their victory over Sri Lanka at the 2011 World Cup, visit six major cities across the country. It kicked off in exciting fashion on Tuesday both in Mumbai and on MoneyGram’s social channels.

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Estimated reading time: 1 minute, 39 seconds

63 Not Out: Social Media Reacts to the Tragic Death of Phil Hughes

The international cricket community was rocked yesterday, after the death of Australian cricketer, Phil Hughes. The 25 year old was injured by a cricket ball that hit him in the side of the head, and later passed away after being taken to hospital. Messages of sadness and condolence have been flooding in, manifesting in the trend, #putoutyourbats, accompanied by pictures of cricket bats outside, in tribute to the Test batsman.

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