Taking place this month was the annual WWE 2014 Slammy Awards ceremony, professional wrestling’s equivalent to the Oscars. Over 3.7 million viewers tuned in to witness the action which consists of categories dedicated to everything ranging from Superstar of the Year to the forward-thinking awards of Hashtag of the Year and Social Media Champion. The latter two of these perfectly demonstrates the sport’s readiness to embrace the digital age. In this article we take a look at how social has become wrestling’s perfect tag team partner.
Sports brands are constantly developing means of gaining new insights into their consumers and rapidly being embraced within the industry is wearable technology, a market forecast to be valued at $19billion by 2018. Within this a whole 61% of devices are sport and fitness trackers, products aimed at monitoring personal achievements and improving performance. The aim for any brand is to understand their fan base in order to target them better and the personal data collected from wearable tech can greatly assist brands in doing this.