Southampton gave fans the chance to share in the joy of their players who received England call-ups for todays game with Denmark, including an innovative Vine featuring 18 year old Luke Shaw
Here is a look at some of our favourite stories from the past week, including Wembley partnering up with EE, #MUFrontRow, Chelsea and the Simpsons, and Castleford Tigers great new app
Castleford Tigers has teamed up with digital company Spontly to launch a new fan engagement app to produce a new interactive experience for fans
A betting brand joins Snapchat, Cristiano Ronaldo launches a new product, Valentines Day marketing and some great examples of reactive social media.
The key for sports brands utilising reactive advertising is to be aware of what is going on in the world. Whilst it is important to have a pro-active rather than reactive strategy for every day social media engagement, brands should not allow themselves to switch off and miss the opportunity to strike advertising gold when something out of the ordinary occurs.
In this post we explain why the next stop on the journey to social media prosperity is to leave your Facebook Pages, Twitter profiles and Snapchat accounts in the hands of an expert.
Our news round-up is back after a European-style winter break! Featuring Liverpool, Sochi 2014, Super Bowl and Sacramento Kings!
In an age where financial capital is stretched between so many different resources, how important is it for clubs to make sure stadiums are fully digitally enabled? and even if they were, do fans prefer engaging on second-screen from home?
The web has moved far beyond the days when most engagement took place on a brand’s website, and in this dynamic and fluid era of social media, it’s vital to know you’re conversing with the right audience.
Ash Read takes a look at the social media numbers ahead of the NBA’s Global Game event between the Atlanta Hawks and Brooklyn Nets.
As part of the NBA UK Report, we put together this infographic taking a look at the size of the NBA’s social fan base in the UK and taking a deeper dive into the most talked about NBA teams in the UK – paying particular attention to the Atlanta Hawks and Brooklyn Nets who play in London on January 17th.
We bring you our round-up of the stories that got us talking over the last week, including: Newcastle Falcons, Cristiano Ronaldo, Barcelona and Intel, and UK Twitter trends
Who will win the big brand battle between Nike and Adidas leading as we gear up for the World Cup finals?
The app is an all-in-one social network for the Newcastle Falcons fans, as all the information posted is collected in one area for fans to experience the match day from a different angle, and post to their own social networks.
We bring you our round-up of the stories that got us talking over the last week, including: the LA Lakers, the World Cup Draw, Messi and Kobe and the AIFF
We bring you our round-up of the stories that got us talking over the last week, including: Socceroos, Twitter handles, NBA, BT Sport, Adidas and FIFA
We bring you our round-up of the stories that got us talking over the last week, including: #NBAUKreport, LFC, Squawka and the Premier League on Facebook
We bring you our round-up of the stories that got us talking over the last week, including: UFC, Under Armour, ESPN and Birmingham City
We consider ourselves very generous at We Play and as big fans of the NBA we’ve put together a detailed report looking at the NBA in the UK; the challenges, opportunities and areas to generate revenue.